The Coca-Cola Company Essay Example | Topics and Well Written Essays - 3250 words

The Coca-Cola Company - Essay Example However, rising environmental concerns and 'green' initiatives adopted by various multinational companies have led Coca-Cola to adopt green marketing strategy. However, it is felt that the initiatives undertaken by them have yet to impact their brand image. This paper will highlight the importance of maintaining their market positioning and careful selection of target segment which will help the company to have more impact when introducing 'green' marketing initiatives. The paper recommends initiatives like use of renewable energy, celebrity endorsements, use of social networks site and presence in various 'green' events to build on their brand image of a 'green' organization. Coca-Cola is a multinational company with majority of its products ranging from varieties of carbonated drinks, juices and water. Carbonated drinks account for a major segment of soft drink industry. Soft drink has been increasingly popular among the younger generations and is the fastest growing industry in the beverage-industry. Coca-Cola has a strong market presence in the soft drink industry and has been continuously introducing various new products to satisfy the needs of their existing customers as well as attract new customers. ... Carbonated drinks account for a major segment of soft drink industry. Soft drink has been increasingly popular among the younger generations and is the fastest growing industry in the beverage-industry. Coca-Cola has a strong market presence in the soft drink industry and has been continuously introducing various new products to satisfy the needs of their existing customers as well as attract new customers. Through acquisition of local soft drink products, they have been strategically gaining competitive edge and strong local market presence. Coca-Cola's market strategy has helped them achieve high revenue and a strong brand image. Marketing strategies including buzz marketing, viral marketing, and celebrity endorsements have helped Coca-Cola to retain its brand image as well as remain competitive in the soft drink industry. In recent past, protection and preservation of natural environment have been one of the key promotional themes of many major corporations which are highlighted through 'green marketing'. Green marketing is a term that is used for activities spanning manufacturing a product to selling that product with a minimum impact on the environment. Environmental concerns like plastic disposal, wastewater discharge and increased energy consumption are some of the targets that companies have been considering. In view of these corporate-trends, the soft drink industry with Coca-Cola leading the bandwagon changed its manufacturing, packaging and distributing practices to address the environmental concerns and projecting themselves to be partners in the novel cause. With rising global concerns, consumers are also becoming more aware of their environment. They are becoming eco-friendly by

Geography introduction Essay Example for Free

Geography introduction Essay My investigation is a study of hydrology, as I want to find out how and why a rivers channel, flow and valley characteristics change as you move downstream from its upper course to its mouth. These changes are represented in the Bradshaw Model (fig 1), a fluvial model that describes changes in the river channel and flow characteristics between different courses along the river. Based on three factors, it is possible to infer information about the processes of river erosion, transportation and deposition that occurs along the river. I will use the Bradshaw Model to compare the river at Holford Combe with the characteristics that you would expect to happen and what impact these characteristics have on the formation of landforms along the course of the river. Fig 1: The Bradshaw Model Location Holford Combe is located in the Quantock hills, North Somerset (Fig2). The Village of Holford is about 14 miles from Bridgwater, on the A39 and 6 miles (10 km) east of Williton. The village is mainly situated on the left of the A39 whilst on the right there is the village hall and cricket field. Holford has been an area of outstanding natural beauty (AONB) since 1956. It is also a Site of Special Scientific Interest (SSSI). The name of the river is The Holford Combe River (Fig 4). It is 7km long and the source of the river is at Ladys Fountain Spring, Frog Combe (Fig 5) (Fig 3) which is near Halsway. It is 250m above sea level, and the Mouth is at Kilve Pill. The river flows northward through Holford and kilve villages. The land is used for agriculture for example Pepperhill is a beef herd farm on the slopes of the Quantocks and Durborough is a hill farm, on the edge of Quantock Common, keeping mainly sheep. Fig 2: Ariel map of North Somerset, UK Fig 3: Source of the River Holford. Fig 5: OS map of Holford Why the river Holford? The Holford Combe river is ideal for my study because the river is short (7km) long, so we would have been able to collect more data in the time we were there. Also you can get a better overview of the general trends in a rivers processes and landforms over its full course. We can be more certain of our conclusions about the pattern along the Holford Combe River and how closely they relate to the Bradshaw Model (fig 1). The length is very important because we were only aloud two days outside of school lessons to complete the data collection. The being short meant we were able to walk the length of the river from source to mouth and not waste time from travelling to different sites. It’s a good site choice from a health and safety perspective (fig 6) as the river is not to wide or deep and being short as well. Also erosional processes haven’t had much time to act against the river channel, to make sure it didn’t make it dangerously deep or wide. The river was very accessible to us from school (only 47 miles, South west of Bristol), so it was very easy to get to and realistic and cost effective for the site there. Fig 6: Risk Assessment Risk assessments are important because then you know of any potential dangers of where you are going and to avoid any potential incidents and so you are prepared in an unlikely event of an accident. Bibliography The websites I have used to get my information that i needed were: http://www.quantockonline.co.uk/quantocks/villages/holford/holford1.html http://en.wikipedia.org/wiki/River_Holford http://www.quantockhills.com/education/Qpedia/Topics/Place/People/Land-Use/Far

Acute Stress Disorder Rehabilitation

Acute Stress Disorder Rehabilitation â€Å"Up to 65 per cent of Australians are likely to experience or witness an event which threatens their life or safety† (19). Quite often trauma victims can recover by their own. However, with others it may have a negative reaction to a traumatic event which can then lead to an illness called Acute Stress Disorder (ASD) (16). This disorder is associated with mental and physical conditions combined thus causing reductions in a person’s quality of life and as a consequence includes economic burdens (12). (3) Due to the result of all the accumulating evidence, Diagnostic and Statistical Manual – fifth edition (DSM-5) has marked and modified goals and criteria for ASD. Under new criteria, ASD diagnosis will no longer predict chronic Post-traumatic Stress Disorder (PTSD). It will help to identify more severely affected survivors of trauma prior a diagnosis of PTSD can be made. Furthermore, the acuity people will perhaps get benefit from earlier interventions and sho rt-term rehabilitation programs that are the great help in the recovery process. Early rehabilitation interventions, including self-care strategy, thought control strategy, and cognitive behavior therapy (CBT) would speed up recovery and prevent chronic longer term problems. Besides that, family members, clinicians, and social support networks play an important role in support mechanism for recovery process. Inaddition, some potential barriers are also discussed in predicting of new problems and relapse which may occur in order to manage them. Potential recovery According to (2) DSM-5 in 2013, ASD was relocated in Trauma- and Stressor-Related Disorders. ASD is a psychological and physical shock which usually appears in response to a traumatic event in a person’s life. The acutely traumatized person can be directly exposed to or be the witness of a traumatic events such as serious accident (21%), physical assault (19%), rape or witnessing a mass shooting (50%) or natural disaster (10%)(19). (9) Symptoms of ASD occur immediately right after the trauma, and it lasts for more than 2 days and less than 1 month (4). The victim usually suffers from anxiety, distress, intense fear, helplessness, avoidance behaviours or re-experience the event (16). (15) It has been recorded that 15% to 45% of children and adolescents directly experience to at least one traumatic event. There is no statistics of how many distressed people can fully recover due to these traumas; however in many studies it has been confirmed that ASD patients can have a full rec overy under appropriate treatments. This study strongly emphasis on ASD rehabilitation rather than attempting to predict subsequent PTSD. Due to ASD timeframe is short, many victims are usually been ignored. Particularly, children and adolescent are in high risk of developing PTSD which leads to long-term psychological sequel in their life and causes a burden on health care systems. Therefore, (15) highlighted that recognizing ASD symptoms is an important step in toward enhancing intervention in the right time and speed up the recovery process. Additionally, with a formal diagnosis, it will allow highly distressed people to claim compensations from the health care service and payment for recovery treatment (4). In order to get appropriate diagnosis and early intervention, physicians play a critical role for assessments and monitoring all physical and psychological symptoms. Recovery process Whenever a referral from a physician has been made, the traumatized patients will go through a rehabilitation process. This process needs self-care strategy, thought control strategy, and CBT to support patients’ recovery and to decrease the future incidence of PTSD. (7) With self-care strategies, it focuses on personal strengths and their own judgment. Whether any kind of psychotherapies are provided to traumatic people, they should rely on their own recovery ability first. Without their own effort, all the supports will become ineffective. Traumatic patients, then, will receive reassurance and support, such as simple information and advices on self-care to overcome the normal recovery process. However, if the person cannot scope with these extremely severe events, and express a prolonged distress, or interfere with daily activities, they will need to be referral to another level of psychotherapy. Currently, it has been found that thought control strategy is an acceptable strategy for managing trauma related distress in the short term rehabilitation. Use of thought control strategy will aim to reduce the emotional distress by sharing the traumatic stories in the unforgettable period of time (14). There are four components (worry, distraction, social element and re-appraisal) which are the most commonly used to focus on helping the patient to normalize reactions to trauma (22). The first being Worry/Stress, it is best trying to get the patient to not concentrate on the stressful thought itself. Encouraging the patient to try and replace worry or stress with other day to day concerns that may hold a more minor bearing. The second is distraction. Finding a healthy distraction could be simple as think about things that provide a positive feeling or immerse the patient in an activity that is pleasurable. This will stop the patient concentrating on the traumatic event and allow them to go about a daily routine. The third would be social elements that could help. This could be asking or speaking with friends about their thoughts and how they have dealt with such events in their lives. Asking about what worked for them or what may have helped them avoid concentrating on the stressful event. This would be discussed fully so that the patient could reflect and understand how this could apply to their situation. The fourth is re-appraisal, trying and interpreting their feelings and understanding why these things are affecting them emotionally and rationalize their reactions to these feelings. From here they should challenge the validity of their emotions and feelings in order to control positive or negative feelings. If these self-care strategy and thought control strategy still have not worked well for recovery, CBT would be the next step of treatment in rehabilitation. (12) CBT will be given in five therapy sessions this comprising prolonged exposure (PE) and cognitive restructuring (CR). (12) found that these sessions provide brief forms of treatment in reducing acute symptoms of ASD in the initial month after trauma exposure. (8) PE focuses in emotional processing of thoughts. It helps interrupt and reserve recovery process by blocking cognitive and behavioral avoidance. This is accomplished through in vivo and imaginal expose. Vivo exposure involves repeatedly activities and situations that are avoided because of trauma. Overtime, the patient can reduce distressing emotion and fear. Then, they can cope effectively through these distresses. Imaginal exposure is related to repeatedly describe the event aloud in details, then recording. After that, they listen to their record in order to help t hem to realize their coping skill. Following initial assessment, patients were informed that they would be reassessed after 6 weeks Support mechanism Besides psychotherapy in rehabilitation process and early supportive care structure being delivered is an important step which supports the recovery process. Its result last long in reductions of ASD symptoms. Supportive care deliverers are family members, physician or social support network will help the traumatic patient go though the acute phase. (17on) In most cases, family members usually ask for advices on how to help their love in stressful situation. This will let the family to be able to utilize a communal experience in order to enhance the therapeutic growths. The use of positive family members has also been shown effectively assisted their traumatic member to manage their stressful conditions. They provide support, love and reinforce coping strategy with the trauma. The individual does not feel isolated, but also they feel warm and being caring. The individual, therefore, can describe what happened and how they response though this hard time. However in some cases family sometimes is not enough to support traumatic patients. If the trauma patients and their family feel unable to cope with this traumatic event, they can seek professional help from a physician such as an Australian Psychological Society (APS) psychologist. An APS psychologist will help the severe distress people to understand and manage the symptoms associated with the trauma. An APS psychologist would develop effective coping strategies for affected individual as well as their family to support the recovery process (18). If not, traumatic people also seek help from social support network such as Beyondblue, Sane or Mental Health organizations. Beyondblue is a support service designed to support, give advice and create actions. Whatever the situation is, Beyondblue always listens to their distress stories and share their misfortune. Beyondblue members can really help patients come to terms with their illness and help them to move forward (23). Similarly, Th e Australian Centre for Posttraumatic Mental Health is a not-for-profit organization which its aim to reduce the impact of trauma causing to the victims. They connect the capability of individual’s family with their organizations within the community. Therefore, they can understand about the traumatic victims, then, help them to prevent and recover from the adverse mental health effects of trauma. Barrier : wrong diagnosis, overwhelm with treatment, comorbid psychiatric disorders Due to a shorten timeframe of ASD, there appear some barriers which prevent the recovery process such as late diagnosis, overwhelmed treatments. Besides that some will subsequently develop comorbid psychiatric disorders. In case of traumatic events happen, the victims are late identified. Then, they will receive some simple advices how to overcome that situations. They are supposed to recover on their own. However, there are still significant people who cannot go through this recovery process by themselves. They need help from physicians to be assessed in order to receive a formal diagnosis. This process somehow is taken time which lead to a late diagnosis. If this is too late for appropriate treatment of stress disorder, it will develop further into PTSD. Furthermore, without this proper diagnosis, traumatic patients will not get the benefit from standard rehabilitation treatments (4). This problem can be predicted by the role of physicians who can manage clinical judgments in order to give their patient an early diagnosis. For those patients who have received treatments within hours or days after an acute trauma incident, they sometime do not response well to treatment plan due to overwhelm of different interventions. They will present a psychosocial and environment difficulties related to problems such as agitation, emotional pain, and dissociation. Quickly treatment but also slowly explanation and monitoring the response from patients will enhance effective support to recovery process. With patients that respond positively and appear to be recovered from ASD, they sometimes sudden relapse when new event happen to their life. They suffer from fear about safety for themselves as well as their family. The relapse can be recognized by close family members who help the patients to report it to physician in order to get continual treatment (17). Treatment of ASD is usually focused on its specific symptoms. However, some subsequently develop with ASD might be appear such as depression, withdrawal, shame or drug and alcohol abuse, and even suicidal behavior (17). The comorbid psychiatric disorders occur due to the inability scoping with that such traumatic events. These occurssing will significantly affect the recovery process; therefore, it is a requirement for careful attention in both pharmacologically and psychotherapeutically. The patient at high risk of suicide or drug and alcohol abuse should be highlighted during initial assessment. It is necessary to evaluate this potential harm which gets into the treatment pathway and the recovery process. Conclusions In conclusion, (4) the criteria set for ASD in DSM-V will allow identifying the people who had negative reaction to a traumatic event. Because of the short duration, it is necessary to assess severe traumatic people as quickly as possible. Then, they can receive an appropriate diagnosis in order to get benefit from rehabilitation treatments. Having an early treatment will move towards healing and recovery process. Moreover, as a result of suffering both physical and psychological conditions, these fragile people require a high level of support from family member, physicians as well as social support network to be back to normal life.

Basketball Needs To Be Fixed Essay -- essays research papers

Basketball Needs to Be Fixed   Ã‚  Ã‚  Ã‚  Ã‚  Professional and college basketball have become very popular in the hearts and minds of many Americans. Millions of dollars a year are spent on apparel, tickets, and television all generated by people's love for basketball. But in the last couple of years, both the National Basketball Association (NBA) and college basketball have lost a substantial amount of their competition and have caught much criticizim for it. At the heart of this problem is a single cause, greed. The game of basketball has become all about money instead of the game and its fans. This problem needs to be addressed, and the best place to start is with the college players, or more specifically, the NBA draft. The rules and guidelines that pertain to the draft are greatly at fault for the down slide of both college and NBA basketball and they need to be changed before the game down slides into nothing.   Ã‚  Ã‚  Ã‚  Ã‚  The changes that need to be made are simple, underclassmen should not be eligible for the NBA draft; or in other words, if you have years of eligibility left, you should not be eligible to be drafted by an NBA team. What problems would this solve? The answer is most problems in basketball today.   Ã‚  Ã‚  Ã‚  Ã‚  First, college basketball has paid greatly by losing its most talented players to the NBA as many as three years early. This has resulted in not only an overall lessening of the game, but in certain circumstances caused the downfall of once great basketball programs. This is how it happens, colleges recruit players based on what their needs are or what they will need shortly in the future. So let us say that one school has a great core of sophomore and junior players for an upcoming season. The coaches do not have the need or the room for many new top notch players. So all of the top recruits find other schools to go to. Then, let us say that the great core of players leaves for the NBA, leaving the team with mediocre players and a horrible season to look forward to. By the next recruiting period comes around, the school's reputation has been hurt, and so has their chances of landing the top recruits. This continues until the school's once proud basketball tradition is a thing of the past. This situation is not only hypothetical, schools like UNLV, Georgetown, Seton Hall, and Hous... ...ard spiral. That is how players' salaries have rose to absurd limits. No one noticed the problem while it was happening, but now that it is a problem there is no real way to fix it. In 1996, a rookie salary cap was put into effect by the NBA to put a limit on beginning salaries, so some measures are being taken. This is a start, but it is not the answer to the problem. If underclassmen were not allowed to come out early, high rookie salaries would not have to be as high, and the players would probably be more accepting of less money than most rookies are getting now, and this would help solve the all- around money problem in the NBA.   Ã‚  Ã‚  Ã‚  Ã‚  Both the NBA and college basketball seem to be in a rut. And as stated before, they reason is the underclassmen leaving school early to make money in the NBA. So what's the solution? Easy, do not let the college players enter the NBA draft early. It would benefit everyone in the future. Of course there would be a transitional period, but the losses would be short and the effects of the change would be evident very quickly. Let the game be played the way it was meant to be played, for the competition and not for the money.

My First Day In The US Essay

As I remember it, the first day that I came to U.S. was June 26, 2006. My first day in U.S. was both exciting and upsetting, I was exciting about was seeing my mom for the first time over a year, the upsetting part is I had to leave my good memories in my hometown. I had to left all of that behind friends, family and schools. However, life moves on, things need to be done. When I got out of the terminal in LAX, I saw the smile on my mother’s face that was the happiest smile I hadn’t seen in a long time. She waved at me and she was wearing a white T-shirt and blue jeans. As we were walking towards the car in the parking lot, she asked me â€Å"how do you feel, are you happy to be here?† Then I answered â€Å"the weather is pretty good and the people seem nice.† As we headed to dinner from LAX, I noticed there are a lot of open roads in California that are well taken care of, and people tend to drive a lot faster here in California than in China. I said to my mom, â€Å"The roads here seems to be in better condition then in China.† My mom answered â€Å"Well, yes, the road construction in the United States has a higher quality than China, however, it takes more time to complete Highways here. Normally, in the United States it takes around 4-5 years to build a bridge. In China, as you know, it only take one year or two years tops, which that might be the reason why the roads here are a better quality than in China.† As we went along, I also noticed California drivers tend to be more aggressive than Chinese drivers, often changing lanes without using their turn signals. Californians also tend to drive a lot faster than those in China, might be because the roads are in better conditions. It only took us about an hour to the restaurant where we had dinner. It was called â€Å"The Hat†, in Victoria Gardens. I noticed along the road parking patterns in the United States are much more regulated. People in China park either way and either direction on the road, while people in United States park based on the direction of the road (i.e. if someone is driving on the right side of the road they just park on the right side of the curb). Inside the diner, we ordered a pastrami dip sandwich, and a tuna sandwich. They were both was tasty. The chili cheese fries were enormous. We didn’t even finish it all, but I loved â€Å"The Hat† from that moment on. However, as we waiting for the food, I saw on the menu, almost all the food is stylized around individual servings. Such as steak sandwich , french fries, pastrami dip sandwiches and soups. They are all served as separate courses (appetizers, main course, etc). Back in China, in my mind, I thought all of the food from every â€Å"individual† course is served together. As we were eating, I looked at the kitchen where they are making sandwiches, it seems that the kitchens of American style food are more peaceful. People tend to buy only things like lumps of fish that can’t be distinguished from other fish without a label or crabs that may have already been boiled. All you have to do is put them into the oven or the pan and cook them. In China, however, the kitchens seem very violent and active. All of the chicken, duck and fish are freshly cut in the kitchen. The kitchen is full of glimmering kitchen knives. I feel as if it is like a battle field. The atmosphere of American and Chinese food differ greatly. A lot of good American restaurants are generally built in beautiful scenic or metropolitan areas, so I sometimes feel as if American food is about â€Å"Eating the scenery† rather than â€Å"Enjoying the taste†. Time flies, I have been in the U.S. for more than six years. There are some more things that I didn’t notice on the first day I arrived in California. There are many cultural differences between the U.S. and China. In China, one of them is people think about ideas in a collective sense, often considering how their actions will affect their friends and families. Chinese people tend to collaborate before making a decision. Decisions are made for the greater good as opposed to personal choice. In America, prioritizing individual goals and motives over the group is considered the norm. The number one reason I came to U.S. was because my mother wanted me to. I had to leave all my friends and family behind. It was the hardest decision that I ever had to make because I didn’t want to disappoint my mother. Students in California are not as stressful as the students in China. There are be many actives available in California, because of more freedom to young people then would be in China. At last, to be in the U.S. is just like a new adventure, I learned many things that I could never learn in China. I met a lot of interesting people that I probably could never have met if I am still in China. Overall, looking back to the first day, I was like a country’s boy that just came into the city.

Save A Girl

Save girls, save the girl child, is a campaign in India to end the gender-selective abortion of female fetuses. Aborting a foetus because it is female is a major social problem in India and has cultural connections with the dowry system that is ingrained in Indian culture, despite the fact that it has been prohibited by law since 1961. In India a strong preference for sons over daughters exists, unlike in Western cultures. Pregnancies are planned by resorting to ‘differential contraception'. Following conception, foetal sex is determined by prenatal diagnostic techniques after which female foetuses are aborted.Social discrimination against women and a preference for sons have been promoted. Pre-natal sex-determination was banned in India in 1994. This act aims to prevent sex-selective abortion. But it is estimated that more than 10 million female foetuses have been illegally aborted in India. Researchers for the Lancet journal stated that 500,000 girls were being lost annually through sex-selective abortions. The dowry system in India is often blamed; the expectation that a large dowry must be provided for daughters in order for them to marry is frequently cited as a major cause for the problem.Pressure for parents to provide large dowries for their daughters is most intense in prosperous states where high standards of living, and modern consumerism, are more prevalent in Indian society. In India, dowry is the payment in cash or some kind of gifts given to bridegroom's family along with the bride. Generally they include cash, jewellery, electrical appliances, furniture, bedding, crockery, utensils and other household items that help the newly-wed set up her home. The dowry system is thought to put great financial burden on the bride's family.It has been one of the reasons for families and women in India resorting to sex selection in favor of sons. Female foeticide has led to an increase in human trafficking. In 2011, 15,000 Indian women were bought and so ld as brides in areas where foeticide has led to a lack of women. Government response to the problem has been known to not have stopped female foeticide from occurring. The existence of several loopholes in the system means the practice of sex-selective abortion continues.An example of one of these loopholes would be on the pretext of checking for genetic disorders in the foetus, who can stop a doctor from examining the sex of the unborn child and informing the parents in secret. Authorities often let the unlawful parents and doctors off with light punishment. Often, when the mothers disobey the husband’s family decision to abort the female foetus and report it to the authorities, the suits are ignored or given a light sentence: The mother is targeted for bearing girls and disobeying the family’s decision to abort the child.She may even lose her job, be expose to constant death threats, and be left with unresolved cases. In addition, others who give birth to girls are prone to violence. Even if she is able to give birth to the baby girls, the family is likely to not report the births and even murder them. The â€Å"Beti Bachao† campaign is supported by human rights groups, non-governmental organizations, and state and local government in India.Beti Bachao activities include large rallies, poster campaigns, wall paintings, billboards, and television commercials and short animations and video films. Some celebrities have become involved in â€Å"Save the girl child† initiatives. Another example of an organization, or campaign designed to help or promote girls right’s and lift them out of poverty is â€Å"Because I am a Girl†. It is geared towards equipping, enabling and engaging girls of all ages to acquire the assets, skills and knowledge necessary to succeed in life.The campaign focuses on inequality faced by girls in developing countries, and promotes projects to improve opportunities for girls in education, medical c are, family planning, legal rights, and other areas. The campaign has reported some success in parts of India. In 2009, it was reported that in Gujarat, rates of female births increased from 802 to 882 for every 1000 male births. India declared the year 2007 as â€Å"Awareness year of female feoticide†. Beti Bachao activities were credited with this improvement.